4ME was a digital advertorial datacasting service that launched on 18 September 2011 by Prime Media Group and Brand New Media. It was formerly available to homes in the Prime7/GWN7 viewing area on channel 64, and the Seven-owned viewing area on channel 74 unless you were in an overlap market like the Sunshine Coast, in that case 4ME was both on channel 64 and 74. The channel was closed at midnight on 30 April 2016 in regional areas after Brand New Media entered administration due to business troubles. 4ME later ceased broadcasting in Seven-owned areas on 19 May 2016.