Aaron Shapiro is an American entrepreneur, marketing executive, and investor based in New York City. Shapiro co-founded the email marketing software company Silverpop in 1999. In 2005 he joined the experience design and digital marketing agency Huge as one of four co-founders, becoming CEO in 2010. Shapiro is also co-founder and chairman of Honey, a New York-based enterprise communications startup and the author of Users Not Customers, published by Portfolio/Penguin in 2011.
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