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The Advertising Checking Bureau, Inc. (ACB) is a company that develops, manages and administers local channel marketing programs for manufacturers and their retailers. ACB developed the first services specializing in auditing co-operative (Co-op) advertising invoices to determine the actual rates paid by retailers in daily newspapers in the early 1950s. ACB services include the management of co-op advertising programs for manufacturers, competitive ad tracking services and administration of sales incentive programs.

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  • Advertising Checking Bureau (en)
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  • The Advertising Checking Bureau, Inc. (ACB) is a company that develops, manages and administers local channel marketing programs for manufacturers and their retailers. ACB developed the first services specializing in auditing co-operative (Co-op) advertising invoices to determine the actual rates paid by retailers in daily newspapers in the early 1950s. ACB services include the management of co-op advertising programs for manufacturers, competitive ad tracking services and administration of sales incentive programs. (en)
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  • The Advertising Checking Bureau, Inc. (en)
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name
  • The Advertising Checking Bureau, Inc. (en)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/Advertising_Checking_Bureau_logo.gif
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founded
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  • Walter B. Katzenberger (en)
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  • New York City (en)
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  • marketing (en)
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  • File:Advertising Checking Bureau logo.gif (en)
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  • The Advertising Checking Bureau, Inc. (ACB) is a company that develops, manages and administers local channel marketing programs for manufacturers and their retailers. ACB developed the first services specializing in auditing co-operative (Co-op) advertising invoices to determine the actual rates paid by retailers in daily newspapers in the early 1950s. ACB services include the management of co-op advertising programs for manufacturers, competitive ad tracking services and administration of sales incentive programs. ACB is a privately held company headquartered in New York City, with production offices in Memphis, TN and Tempe, AZ. (en)
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