Alexander 'Alex' Proud is a British entrepreneur.He was born in Brighton, on 14 September 1969 and educated at Tonbridge School and then the University of York, where he studied Politics. In 1998 he founded Proud Gallery, the London photography gallery, which has since grown into the Proud Group with two more galleries, a nightclub and three cabaret venues. On GMB news UK morning show (08/11/21) during the Covid-19 pandemic Alex Proud was quoted as saying, sic "Nightclubs are safer than Supermarkets"