Alfred Latour (1888 – 1964) was a French painter and engraver who also worked extensively as a graphic designer and as an advertiser. He was notoriously against the opposition between so-called major and minor arts, and was passionate about all the expressive possibilities of visual arts, crafts, and modes of expression.His work includes hundreds of oils, watercolours, drawings, illustrated books, advertisement posters, vignettes and printed fabrics, some of which are still produced by the Abbaye de Fontenay. All his works express both his sense of freedom and his rigorous seriousness. His Fauve palette is combined with essential lightness and simplicity of form.His works can be seen in museums in France (Paris, Lyon, Marseilles, Arles, Martigues), in Great Britain (The British Museum and