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Ally & Gargano was an American advertising agency, which Advertising Age named Agency of the Year in 1982. It was the first advertising agency to initiate comparative advertising (naming competitors in advertising by name.) Among a long list of advertising success, Federal Express, who began working with the agency in 1973, is their most significant success. Founder and CEO Fred Smith of FedEx (name changed in 1994), has publicly stated, "Had it not been for Ally & Gargano, Federal Express would probably not exist today."

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  • Ally & Gargano (en)
  • Ally & Gargano (in)
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  • Ally & Gargano was an American advertising agency, which Advertising Age named Agency of the Year in 1982. It was the first advertising agency to initiate comparative advertising (naming competitors in advertising by name.) Among a long list of advertising success, Federal Express, who began working with the agency in 1973, is their most significant success. Founder and CEO Fred Smith of FedEx (name changed in 1994), has publicly stated, "Had it not been for Ally & Gargano, Federal Express would probably not exist today." (en)
  • Ally & Gargano adalah sebuah asal Amerika Serikat yang pernah dinobatkan sebagai agency of the year oleh mingguan . Nama perusahaan ini berasal dari nama pendirinya, dan . Perusahaan ini diubah menjadi perusahaan publik pada tahun 1983. Pada bulan Juni 1986, perusahaan ini dibeli oleh Marketing Corporation of America (MCA) senilai $26.6 juta. Pada Desember 1988, MCA menjual 50% sahamnya ke Wesray Capital Corporation senilai $30 juta. Perusahaan besar yang pernah menjadi klien Ally & Gargano di antaranya Volvo, Saab, Federal Express, dan Dunkin' Donuts. (in)
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  • Ally & Gargano (en)
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  • Ally & Gargano (en)
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  • Amil Gargano, partner (en)
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  • Ally & Gargano was an American advertising agency, which Advertising Age named Agency of the Year in 1982. It was the first advertising agency to initiate comparative advertising (naming competitors in advertising by name.) Among a long list of advertising success, Federal Express, who began working with the agency in 1973, is their most significant success. Founder and CEO Fred Smith of FedEx (name changed in 1994), has publicly stated, "Had it not been for Ally & Gargano, Federal Express would probably not exist today." (en)
  • Ally & Gargano adalah sebuah asal Amerika Serikat yang pernah dinobatkan sebagai agency of the year oleh mingguan . Nama perusahaan ini berasal dari nama pendirinya, dan . Perusahaan ini diubah menjadi perusahaan publik pada tahun 1983. Pada bulan Juni 1986, perusahaan ini dibeli oleh Marketing Corporation of America (MCA) senilai $26.6 juta. Pada Desember 1988, MCA menjual 50% sahamnya ke Wesray Capital Corporation senilai $30 juta. Ally keluar dari perusahaan ini pada 1 Januari 1985, namanya diabadikan dalam pada tahun 1991. Gargano meninggalkan perusahaan setelah kontraknya habis, agensi ini kemudian tutup tak lama setelah kepergiannya. Perusahaan besar yang pernah menjadi klien Ally & Gargano di antaranya Volvo, Saab, Federal Express, dan Dunkin' Donuts. (in)
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