Alvin Achenbaum (December 11, 1925 – January 26, 2016) was an advertising executive and marketing management consultant of the late 20th century. He was founder and president of the Achenbaum Institute of Marketing.
Alvin Achenbaum (December 11, 1925 – January 26, 2016) was an advertising executive and marketing management consultant of the late 20th century. He was founder and president of the Achenbaum Institute of Marketing. (en)