Anna Klingmann (born 1965) is a German architect, author and academic who specializes in branding. She is the founder and principal architect of Klingmann Architects and Brand Consultants, and author of Brandscapes: Architecture in the Experience Economy. Klingmann coined the term "brandism" which describes how architecture can communicate a company's brand to the public. Her description of brandism can also be used not just to describe single structures; entire cities can have a unique brand or "expression of identity." She also has described the concept of a "brandscape" which describes corporate value systems embodied into the physical landscape. Klingmann believes that branded landscapes "effect lasting, meaningful changes that draw upon the dormant or explicit potential of particular