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About: Apparatgeist     Goto   Sponge   NotDistinct   Permalink

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Apparatgeist theory is defined as “the spirit of the machine that influences both the designs of the technology as well as the initial and subsequent significance accorded to them by users, non-users and anti-users.” The theory was developed by James E. Katz and Mark Aakhus to explore the social, cultural and material aspects of the mobile and personal communication technologies (PCTs). “Regardless of culture, when people interact with PCTs, they tend to standardise infrastructure and gravitate towards consistent tastes and universal features,” Katz states.