Armageddon Expo is a New Zealand owned and operated pop culture convention that holds multiple events around New Zealand in cities including Auckland, Wellington, Tauranga and Christchurch. The event, run by Beyond Reality Media Premier Event Management, has been running continuously since 1995. It has evolved from its roots of comics and trading cards to showcase computer and video gaming, animation, film and television, cosplay, comics, live wrestling, and retailers selling pop-culture merchandise.