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About: Attention theft     Goto   Sponge   NotDistinct   Permalink

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Attention theft is a theory in economic sociology and psychology which describes situations in which marketers serve advertisements to consumers who have not consented to view them and who are given nothing in return. Perpetrators seek to distract targets with their advertising content, thereby commandeering their attention. Attention theft has been criticized as an example of unethical marketing. It is related to the concept of the attention economy, which posits that attention is a scarce resource and applies economic theory to it.