Also known as reception analysis, audience reception theory has come to be widely used as a way of characterizing the wave of audience research which occurred within communications and cultural studies during the 1980s and 1990s. On the whole, this work has adopted a "culturalist" perspective, has tended to use qualitative (and often ethnographic) methods of research and has tended to be concerned, one way or another, with exploring the active choices, uses and interpretations made of media materials, by their consumers. Can also be known as reception theory, in which producers encode with a desired response, then the audience decode.
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| - تلقي الجمهور (ar)
- Audience reception (en)
- Teori penerimaan pesan (in)
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| - تلقي الجمهور هو الخيارات والاستعمالات والتأويلات التي يفرزها استهلاك الجمهور للمادة الإعلامية. (ar)
- Also known as reception analysis, audience reception theory has come to be widely used as a way of characterizing the wave of audience research which occurred within communications and cultural studies during the 1980s and 1990s. On the whole, this work has adopted a "culturalist" perspective, has tended to use qualitative (and often ethnographic) methods of research and has tended to be concerned, one way or another, with exploring the active choices, uses and interpretations made of media materials, by their consumers. Can also be known as reception theory, in which producers encode with a desired response, then the audience decode. (en)
- Teori Penerimaan Pesan (Inggris: Audience Reception Theory atau Reception Theory) adalah teori yang menekankan pada peran pembaca atau khalayak dalam menerima pesan, bukan pada peran pengirim pesan. Pemaknaan pesan bergantung pada latar belakang budaya dan pengalaman hidup khalayak itu sendiri. Hal ini menunjukkan bahwa makna dalam sebuah teks tidak melekat pada teks, tetapi dibentuk pada hubungan antara teks dan pembaca. Dalam teori yang dikemukakan oleh Stuart Hall ini, proses komunikasi (encoding dan ) berlangsung lebih kompleks. Khalayak tidak hanya menerima pesan yang disampaikan oleh pengirim pesan (pengirim-pesan-penerima), tetapi juga bisa mereproduksi pesan yang disampaikan (produksi, sirkulasi, distribusi atau konsumsi-reproduksi). (in)
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| - تلقي الجمهور هو الخيارات والاستعمالات والتأويلات التي يفرزها استهلاك الجمهور للمادة الإعلامية. (ar)
- Also known as reception analysis, audience reception theory has come to be widely used as a way of characterizing the wave of audience research which occurred within communications and cultural studies during the 1980s and 1990s. On the whole, this work has adopted a "culturalist" perspective, has tended to use qualitative (and often ethnographic) methods of research and has tended to be concerned, one way or another, with exploring the active choices, uses and interpretations made of media materials, by their consumers. Can also be known as reception theory, in which producers encode with a desired response, then the audience decode. (en)
- Teori Penerimaan Pesan (Inggris: Audience Reception Theory atau Reception Theory) adalah teori yang menekankan pada peran pembaca atau khalayak dalam menerima pesan, bukan pada peran pengirim pesan. Pemaknaan pesan bergantung pada latar belakang budaya dan pengalaman hidup khalayak itu sendiri. Hal ini menunjukkan bahwa makna dalam sebuah teks tidak melekat pada teks, tetapi dibentuk pada hubungan antara teks dan pembaca. Dalam teori yang dikemukakan oleh Stuart Hall ini, proses komunikasi (encoding dan ) berlangsung lebih kompleks. Khalayak tidak hanya menerima pesan yang disampaikan oleh pengirim pesan (pengirim-pesan-penerima), tetapi juga bisa mereproduksi pesan yang disampaikan (produksi, sirkulasi, distribusi atau konsumsi-reproduksi). (in)
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