BarbieGirls.com was an online virtual world created by Mattel, based on the Barbie brand. It opened on April 24, 2007 and eventually closed June 1, 2011. International versions of the site closed on April 30, 2011. Mattel also released a line of MP3 players that looked like avatars from the website, these devices came with a free VIP membership for the site.
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