Betty Rides was founded in 1993 by designer and women's snowboard apparel industry pioneer, Janet Freeman. The company is based in Portland, Oregon and manufactures women's snowboarding outerwear, gloves, hats, and streetwear. The company has a number of professional and amateur riders from around the world, including Olga Smeshlivaya, Charlotte Trundle, Danika Duffy, Taylor Bacci, Madeline Baker, Julianne Brackett, Karly Shorr, and Alex Fitch (2011-2012 team).) Freeman got the name for the company from a surfer friend in the 90's, and added "Rides" to make it trademark specific and unique.
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