Big Tex is a 55-foot (17 m) tall figure and marketing icon of the annual State Fair of Texas held at Fair Park in Dallas, Texas. The figure has become a cultural icon of Dallas and Texas. Since 1952 Big Tex has served as a cultural ambassador to visitors, and the figures prime location in the fairgrounds serves as a traditional meeting point. Big Tex donned a mask in September 2020 while the fair was on hiatus because of the COVID-19 pandemic.