BitClout is an open source blockchain-based social media platform. On the platform, users can post short-form writings and photos, award money to posts they particularly like by clicking a diamond icon, buy and sell "creator coins" (personalized tokens whose value depends on people's reputations), and create and sell non-fungible tokens. BitClout runs on a custom proof of work blockchain, and is a prototype of what can be built on DeSo (short for "Decentralized Social"). BitClout's founder and primary leader is known pseudonymously as "diamondhands" (slang for a person who holds an investment in a turbulent market); his real name is Nader al-Naji.