Brunello Cucinelli S.p.A. (Italian pronunciation: [bruˈnɛllo kutʃiˈnɛlli]) is an Italian luxury fashion brand which sells menswear, women's wear and accessories in Europe, North America and East Asia. The brand claims deeply rooted moral values, such as being a "humanistic enterprise" and using craftsmanship to lend moral dignity to both the artisan and the owner.