Buy NZ Made is a campaign promoting and encouraging people to buy New Zealand made products. It is run by BusinessNZ, a business advocacy body made up of New Zealand employers and manufacturers. New Zealand manufacturers, retailers and government have been involved at times in promoting local buying since the "New Zealand Industries Week" of 1908, but the current campaign started in 1988 with Buy New Zealand Made Campaign Ltd formed to license the use of the "kiwi in a triangle" logo. In April 2008 Buy Kiwi Made celebrated 100 years of buying Kiwi made, referring back to the earliest efforts.
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