The Coalition for Content Provenance and Authenticity (C2PA) is an association founded in February 2021 by Adobe, arm, BBC, Intel, Microsoft and Truepic. The goal of the C2PA is to define and establish an open, royalty-free industry standard that allows reliable statements about the provenance of digital content, such as its technical origin, its editing history or the identity of the publisher. The purpose of the standard is to curb disinformation. C2PA combines the efforts of the previously founded associations CAI and "Project Origin" to create a unified framework that covers the common intentions and previous works of the associations.
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