The Canadian Handicrafts Guild (now known as La Guilde) was an association of Canadians involved in handicrafts that was founded in Montreal in 1906. At first the goal was to preserve and market traditional home crafts that were seen as being at risk of dying out. Demand for high quality products and a shift towards more "professional" craftspeople and modern designs placed stress on the organization. In 1967 the provincial branches became autonomous, and subsequently evolved separately. At the national level the Guild was merged with the Canadian Craftsman's Association in 1974 to form the Canadian Crafts Council, now the Canadian Crafts Federation.