Carlsberg Srbija (full legal name: Carlsberg Srbija d.o.o. Čelarevo) is a Serbian beer brewery, based in Bačka Palanka. It is majority owned by Danish Carlsberg Group since 2003 and it has around 550 employees. It is well known by its signature brand Lav pivo. As of 2012, Carlsberg Srbija holds 28.4% of Serbian beer market, placing it second, behind market leader Apatinska pivara.