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Christian Grönroos (born 16 January 1947) is a Finnish academic focused on service and relationship marketing. His research interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business."

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  • Christian Grönroos (en)
  • Christian Grönroos (fr)
  • クリスチャン・グレンルース (ja)
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  • Christian Grönroos est professeur de marketing relationnel à Hanken, école de commerce à Helsinki. Il cherche à réinventer le marketing et récuse la définition de l'American Marketing Association (fr)
  • クリスチャン・グレンルース（Christian Grönroos, 1947年1月16日 - ）は、フィンランドのマーケティング学者。 (ja)
  • Christian Grönroos (born 16 January 1947) is a Finnish academic focused on service and relationship marketing. His research interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business." (en)
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  • Christian Grönroos (en)
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  • Christian Grönroos (en)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/Christian_Grönroos.jpg
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  • Dr. Christian Grönroos in Helsinki 11/2011 (en)
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  • Professor of Service and Relationship Marketing (en)
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  • Christian Grönroos (born 16 January 1947) is a Finnish academic focused on service and relationship marketing. His research interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business." Dr. Christian Grönroos is since 1999 Professor of Service and Relationship Marketing (prior to that 1984–1999 Professor of International and Industrial Marketing) at Hanken School of Economics Finland (Svenska handelshögskolan) and chairman of the board of the research and knowledge centre CERS Centre for Relationship Marketing and Service Management of this business university. He is an Honorary Professor at Nankai University and Tianjin Normal University, P.R.China as well as at Oslo School of Management, Norway. Between 2001 and 2007 he served as Guest Professor of Service Management at Lund University Sweden. (en)
  • Christian Grönroos est professeur de marketing relationnel à Hanken, école de commerce à Helsinki. Il cherche à réinventer le marketing et récuse la définition de l'American Marketing Association (fr)
  • クリスチャン・グレンルース（Christian Grönroos, 1947年1月16日 - ）は、フィンランドのマーケティング学者。 (ja)
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