The Coca-Cola sign is an electro-kinetic sculpture on the building in Times Square, Manhattan, New York City. The current sign, installed in 2017, is 68 feet (21 m) tall and 42 feet (13 m) wide, and is the latest in a line of Coca-Cola Times Square signs dating back to 1920. The new sign was installed in 2017, starting with the removal of the old sign in February. Construction of the new sign started in March, and the new sign was finished and premiered on August 8, 2017. Guinness World Records has awarded the sign the title of the "first 3D robotic billboard".
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