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About: Cococubs     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Wikicat1930sToys, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: yago:WikicatToyFigurinesyago:Artifact100021939yago:Creation103129123yago:Figure103335600yago:Figurine103336459yago:Model103777283yago:Object100002684yago:PhysicalEntity100001930yago:Plaything103964744yago:Representation104076846yago:Whole100003553yago:Wikicat1930sToys New Facet based on Instances of this Class

Cococubs were a set of 32 hollowcast hand-painted lead figures of anthropomorphic creatures given away with Cadburys Bournville Cocoa from 1934 to 1939. They were designed by the commercial artist and prolific illustrator of children's books, Ernest Aris It was hailed by the Grocery Merchants Journal as "One of the cleverest publicity schemes of the year. It is difficult to over-estimate the sales value of such a scheme." Some 300,000 children subsequently joined the Cococub Club, which issued a 'Newspaper' to its members together with a badge and membership card.