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Communication quotient, communication intelligence, or CQ is a theory that communication is a behaviour based skill that can be measured and trained. CQ measures the ability of people to communicate effectively with one another. In 1999 Mario de Vries was the first to present a theory on the measurement of CQ at the Preput conference at Texas University, Fort Worth and later at the Henry Stewart DAM symposium in Amsterdam 2006. The first scholarly article referring to CQ was by Robert Service in CQ: the Communication Quotient for IS professionals. The article was published in 2005 in the Journal of Information Science. In 2010 at TED Women, Clare Munn spoke about the importance of our Communication Quotient in an increasingly digital world.