Creative disruption (disruption concept in a creative context) was introduced in 1992 by TBWA's chairman Jean-Marie Dru. It refers to a radical change in a marketplace brought about by the overturning of existing conventions.
Creative disruption (disruption concept in a creative context) was introduced in 1992 by TBWA's chairman Jean-Marie Dru. It refers to a radical change in a marketplace brought about by the overturning of existing conventions. (en)
Creative disruption (disruption concept in a creative context) was introduced in 1992 by TBWA's chairman Jean-Marie Dru. It refers to a radical change in a marketplace brought about by the overturning of existing conventions. (en)