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Croc O'Shirt was a line of apparel marketed by Mad Dog Productions, mocking the Lacoste shirts in the early 1980s. When Lacoste sued, the line was terminated. The lawsuit garnered publicity worldwide. Croc O'Shirt was introduced in 1980. Sold primarily through mail order, the shirts were a hit with "anti-preppies." In 1983, Lacoste filed suit against the company claiming trademark infringement. The suit was eventually settled out of court, allowing Mad Dog Productions to sell the shirts for another year.

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  • Croc O' Shirt (en)
  • Croc O' Shirt (pt)
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  • Croc O'Shirt was a line of apparel marketed by Mad Dog Productions, mocking the Lacoste shirts in the early 1980s. When Lacoste sued, the line was terminated. The lawsuit garnered publicity worldwide. Croc O'Shirt was introduced in 1980. Sold primarily through mail order, the shirts were a hit with "anti-preppies." In 1983, Lacoste filed suit against the company claiming trademark infringement. The suit was eventually settled out of court, allowing Mad Dog Productions to sell the shirts for another year. (en)
  • A Croc O'Shirt era uma linha de vestuário comercializada pela Mad Dog Productions, que zombava das camisas da Lacoste no início dos anos 80. Quando a Lacoste processou, a linha foi encerrada. O processo ganhou publicidade em todo o mundo. A Mad Dog Productions lançou outros itens inovadores, como a Camisa do Cavalo (uma decolagem em camisas Polo que atraiu um processo semelhante da , Ltd.), os sinos de vento da Silent Vigil Foam Rubber e Earl the Dead Cat . (pt)
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  • Croc O'Shirt was a line of apparel marketed by Mad Dog Productions, mocking the Lacoste shirts in the early 1980s. When Lacoste sued, the line was terminated. The lawsuit garnered publicity worldwide. Croc O'Shirt was introduced in 1980. Sold primarily through mail order, the shirts were a hit with "anti-preppies." In 1983, Lacoste filed suit against the company claiming trademark infringement. The suit was eventually settled out of court, allowing Mad Dog Productions to sell the shirts for another year. Mad Dog Productions went on to release other novelty items such as the Horse Shirt (a take-off on Polo shirts which attracted a similar lawsuit from Polo Ralph Lauren, Ltd.), the Silent Vigil Foam Rubber wind chimes, and Earl the Dead Cat. The brand's name was a pun on the phrase "crock of shit" and its logo was a deceased Lacoste crocodile lying on its back. (en)
  • A Croc O'Shirt era uma linha de vestuário comercializada pela Mad Dog Productions, que zombava das camisas da Lacoste no início dos anos 80. Quando a Lacoste processou, a linha foi encerrada. O processo ganhou publicidade em todo o mundo. Croc O'Shirt foi introduzido em 1980. Vendidas principalmente por correspondência, as camisas foram um sucesso com "anti- preppies ". Em 1983, a Lacoste entrou com uma ação contra a empresa alegando . O processo acabou sendo resolvido fora dos tribunais, permitindo que a Mad Dog Productions vendesse as camisas por mais um ano. Croc O'Shirt foi introduzido em 1980. Vendidas principalmente por correspondência, as camisas foram um sucesso com "anti- preppies ". Em 1983, a Lacoste entrou com uma ação contra a empresa alegando . O processo acabou sendo resolvido fora dos tribunais, permitindo que a Mad Dog Productions vendesse as camisas por mais um ano. A Mad Dog Productions lançou outros itens inovadores, como a Camisa do Cavalo (uma decolagem em camisas Polo que atraiu um processo semelhante da , Ltd.), os sinos de vento da Silent Vigil Foam Rubber e Earl the Dead Cat . O nome da marca era um trocadilho com a frase "barro de merda " e seu logotipo era um falecido da Lacoste, deitado de costas. O nome da marca era um trocadilho com a frase "barro de merda " e seu logotipo era um falecido da Lacoste, deitado de costas. O nome da marca era um trocadilho com a frase "barro de merda " e seu logotipo era um falecido da Lacoste, deitado de costas. (pt)
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