American singer-songwriter Michael Jackson (1958–2009) is regarded as one of the most significant cultural figures of the 20th century and one of the most successful and influential entertainers. Often referred as the "King of Pop", his achievements helped to complete the desegregation of popular music in the United States and introduced an era of multiculturalism and integration that future generations of artists followed. His influence extended to inspiring fashion trends and raising awareness for social causes around the world.