About: Customer profitability

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Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person, household or a company that overtime, yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling and servicing the customer."

Attributes	Values
rdf:type	organisation
rdfs:label	Customer profitability (en) 顧客収益性 (ja)
rdfs:comment	顧客収益性（英: customer profitability, CP）は、指定された期間に顧客にサービスを提供することで会社が生み出す利益である。具体的には、指定された期間の顧客との関係から得られる収益と費用の差となる。フィリップ・コトラーによれば、「収益性の高い顧客とは、広告販売とサービス提供にかかる費用を十分超える収益源を生み出す個人、世帯、会社のことである。」顧客の利益を計算することは、どの顧客との関係が他よりも優れているかを理解する上で重要なステップである。多くの場合、会社は採算が取れない顧客との関係があることに気付くだろう。これらの顧客がいなければ、会社はより収益性が高い可能性がある。一方、会社は最も収益性の高い顧客を特定し、これらの最も収益性の高い関係を継続するための措置を講じる立場にある。ただし、顧客を放棄することはデリケートな慣行であり、企業は常にそのような行動の対外的な影響を考慮する必要がある。 (ja) Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person, household or a company that overtime, yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling and servicing the customer." (en)
foaf:homepage	https://web.archive.org/web/20190531081831/https:/themasb.org/
foaf:depiction
dcterms:subject	Management accounting Customer relationship management
Wikipage page ID	12429186 (xsd:integer)
Wikipage revision ID	926743352 (xsd:integer)
Link from a Wikipage to another Wikipage	Customer lifetime value Management accounting Customer relationship management Profit (economics) Revenue Cost Activity Based Costing
Link from a Wikipage to an external page	http://www.clv-calculator.com/customer-profitabilty-metrics-versus-clv/ https://web.archive.org/web/20190531081831/https:/themasb.org/
sameAs	Customer profitability Customer profitability Customer profitability Customer profitability
dbp:wikiPageUsesTemplate	dbt:Reflist
thumbnail	wiki-commons:Special:FilePath/Whale_Curve_Analysis_(by_Adri%C3%A1n_Chiogna).jpg?width=300
has abstract	Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person, household or a company that overtime, yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling and servicing the customer." Calculating customer profit is an important step in understanding which customer relationships are better than others. Often, the firm will find that some customer relationships are unprofitable. The firm may be better off (more profitable) without these customers. At the other end, the firm will identify its most profitable customers and be in a position to take steps to ensure the continuation of these most profitable relationships. However, abandoning customers is a sensitive practice, and a business should always consider the public relations consequences of such actions. (en) 顧客収益性（英: customer profitability, CP）は、指定された期間に顧客にサービスを提供することで会社が生み出す利益である。具体的には、指定された期間の顧客との関係から得られる収益と費用の差となる。フィリップ・コトラーによれば、「収益性の高い顧客とは、広告販売とサービス提供にかかる費用を十分超える収益源を生み出す個人、世帯、会社のことである。」顧客の利益を計算することは、どの顧客との関係が他よりも優れているかを理解する上で重要なステップである。多くの場合、会社は採算が取れない顧客との関係があることに気付くだろう。これらの顧客がいなければ、会社はより収益性が高い可能性がある。一方、会社は最も収益性の高い顧客を特定し、これらの最も収益性の高い関係を継続するための措置を講じる立場にある。ただし、顧客を放棄することはデリケートな慣行であり、企業は常にそのような行動の対外的な影響を考慮する必要がある。 (ja)
gold:hypernym	Profit
prov:wasDerivedFrom	wikipedia-en:Customer_profitability?oldid=926743352&ns=0
page length (characters) of wiki page	6419 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Customer_profitability
is Link from a Wikipage to another Wikipage of	Customer lifetime value Barak Libai Business suite Integrated business planning CP
is Wikipage disambiguates of	CP
is foaf:primaryTopic of	wikipedia-en:Customer_profitability

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