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Data onboarding is the process of transferring offline data to an online environment for marketing needs. Data onboarding is mainly used to connect offline customer records with online users by matching identifying information gathered from offline datasets to retrieve the same customers in an online audience.

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  • Data onboarding (en)
  • CRM onboarding (fr)
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  • Data onboarding is the process of transferring offline data to an online environment for marketing needs. Data onboarding is mainly used to connect offline customer records with online users by matching identifying information gathered from offline datasets to retrieve the same customers in an online audience. (en)
  • Le CRM onboarding (customer relationship management onboarding) est une technique marketing qui permet de relier l'identité d'un client à ses activités numériques. Techniquement le onboarding repose sur la comparaison (qui se dit match en anglais) à des bases d’individus identifiés par un cookie ou un identifiant mobile. En 2018, on estime que déjà 30 à 50 % des internautes peuvent être identifiés (au sens d'un match). Il s'agit du taux de match. (fr)
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  • Data onboarding is the process of transferring offline data to an online environment for marketing needs. Data onboarding is mainly used to connect offline customer records with online users by matching identifying information gathered from offline datasets to retrieve the same customers in an online audience. (en)
  • Le CRM onboarding (customer relationship management onboarding) est une technique marketing qui permet de relier l'identité d'un client à ses activités numériques. Techniquement le onboarding repose sur la comparaison (qui se dit match en anglais) à des bases d’individus identifiés par un cookie ou un identifiant mobile. En 2018, on estime que déjà 30 à 50 % des internautes peuvent être identifiés (au sens d'un match). Il s'agit du taux de match. (fr)
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