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About: Debranding     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatAdvertisingTechniques, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: Thingyago:WikicatLogosyago:Ability105616246yago:Abstraction100002137yago:Cognition100023271yago:Communication100033020yago:Know-how105616786yago:Logo107272084yago:Marker107270179yago:Method105660268yago:PsychologicalFeature100023100yago:Signal106791372yago:Symbol106806469yago:Technique105665146yago:Trademark106851742yago:WikicatAdvertisingTechniques New Facet based on Instances of this Class

Debranding is a marketing strategy to remove the manufacturers name from a product to appear less corporate, or to save on advertising. De-corporatizing is when a company removes its name from its logo for a marketing campaign in an attempt to make themselves appear less corporate and more personal. "Transitioning into generic" is when a company with a well-known brand opts to appear more generic. This means the company will eliminate advertising and reduce prices and debranding in this sense can increase profit margins.