Dimitris C. Giarmenitis or Yarmenitis [Greek: Δημήτρης Γιαρμενίτης] (born January 14, 1959) is a Greek businessman - visioner, with an active role in the music industry, since 1978. Dimitris C. Giarmenitis is the current general manager of the Greek non-profit music licensing organization 'GEA-Grammo, Erato, Apollon'. He has previously served as chairman and CEO of Sony Music Entertainment Greece for 20 years (October 1991 to April 2011) and Chairman of Show What 'Events & More' (January 2008 to April 2011). Previously (1987 to 1991) Giarmenitis has been one of the most successful A&R and International Marketing managers for CBS/Sony Music in the Greek market and before that (1987–1991) an International Promo Assistant and Product Manager for CBS/Sony Music in Greece. He worked also for a