Duratrans were invented by Eastman Kodak Co. in the late 1970s and trademarked in 1982, to ascribe to their newly developed large-format backlit color transparency film, by shortening the material name of Endura Transparency. The original duratrans film was exposed photographically and developed chemically using a similar silver halide process as conventional lab photography. Over time, the phrase duratrans has been genericized to apply to various large format backlit graphic substrates, imaged in a variety of ways including photochemical and various types of inkjets.
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