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In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap. The display of products on the endcap is sometimes also called a feature.

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  • Endcap (en)
  • Rak ujung (in)
  • Ponta de Gôndola (pt)
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  • In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap. The display of products on the endcap is sometimes also called a feature. (en)
  • Rak ujung adalah yang diletakkan di ujung set rak tengah di supermarket atau swalayan. Dalam pemasaran barang eceran, barang-barang yang diletakkan di rak ujung dianggap lebih menjual dan lebih kompetitif. Rak ini kadang disewakan secara khusus untuk perusahaan manufaktur. Produk-produk yang dijual di rak ujung memiliki penjualan yang lebih cepat daripada barang-barang yang diletakkan di rak lainnya. (in)
  • Em marketing de varejo, uma Ponta de Gôndola, é uma seção para um produto colocado no final de um corredor, dentro de uma loja, como por exemplo nos supermercados. É considerado como um dos pontos extras no PDV, e existe para dar maior destaque a um determinado produto no ponto de venda. Muitas vezes é disponível para locação a um determinado fabricante. Os produtos expostos na ponta de gôndola vendem muito mais rápido do que produtos que estão nos corredores, junto com outros concorrentes. (pt)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/Endcaps_at_a_Wal-Mart.jpg
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  • In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap. The display of products on the endcap is sometimes also called a feature. (en)
  • Rak ujung adalah yang diletakkan di ujung set rak tengah di supermarket atau swalayan. Dalam pemasaran barang eceran, barang-barang yang diletakkan di rak ujung dianggap lebih menjual dan lebih kompetitif. Rak ini kadang disewakan secara khusus untuk perusahaan manufaktur. Produk-produk yang dijual di rak ujung memiliki penjualan yang lebih cepat daripada barang-barang yang diletakkan di rak lainnya. (in)
  • Em marketing de varejo, uma Ponta de Gôndola, é uma seção para um produto colocado no final de um corredor, dentro de uma loja, como por exemplo nos supermercados. É considerado como um dos pontos extras no PDV, e existe para dar maior destaque a um determinado produto no ponto de venda. Muitas vezes é disponível para locação a um determinado fabricante. Os produtos expostos na ponta de gôndola vendem muito mais rápido do que produtos que estão nos corredores, junto com outros concorrentes. (pt)
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