Equativ (formerly known as Smart AdServer) is a French advertising technology company. Created in 2001 as part of Aufeminin, it was bought by private-equity fund Cathay Capital in 2015, and then by private-equity fund Capital Croissance for a secondary LBO in 2021. It operates mostly in the USA, Europe, Latin America and Asia.
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| - Equativ (en)
- Smart AdServer (fr)
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| - Equativ (formerly known as Smart AdServer) is a French advertising technology company. Created in 2001 as part of Aufeminin, it was bought by private-equity fund Cathay Capital in 2015, and then by private-equity fund Capital Croissance for a secondary LBO in 2021. It operates mostly in the USA, Europe, Latin America and Asia. (en)
- Smart ou, jusqu'en 2016, SmartAdserver, est une société française qui fournit des solutions technologiques de gestion de la publicité en ligne. Créée en 2001 à Paris, elle vend l'une des trois principales solutions full-stack mondiales de gestion de la publicité, avec un adserver (Smart Adserver) et une plateforme de monétisation SSP (en) (Smart RTB+), à destination des éditeurs de site internet et des agences médias. La société compte en 2017 plus de 700 clients sur plus de 30 000 sites via une douzaine de bureaux dans le monde. (fr)
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| - Equativ company logo.png (en)
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| - Capital Croissance, Cathay Capital (en)
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| - Equativ (formerly known as Smart AdServer) is a French advertising technology company. Created in 2001 as part of Aufeminin, it was bought by private-equity fund Cathay Capital in 2015, and then by private-equity fund Capital Croissance for a secondary LBO in 2021. It operates mostly in the USA, Europe, Latin America and Asia. (en)
- Smart ou, jusqu'en 2016, SmartAdserver, est une société française qui fournit des solutions technologiques de gestion de la publicité en ligne. Créée en 2001 à Paris, elle vend l'une des trois principales solutions full-stack mondiales de gestion de la publicité, avec un adserver (Smart Adserver) et une plateforme de monétisation SSP (en) (Smart RTB+), à destination des éditeurs de site internet et des agences médias. La société compte en 2017 plus de 700 clients sur plus de 30 000 sites via une douzaine de bureaux dans le monde. (fr)
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