ESUVEE was a US year-long consumer education campaign on sport utility vehicle safety in 2005. There was also an associated website game. The goal of the campaign was to encourage safe driving of SUVs. The campaign emphasized the need to drive carefully to avoid rolling the vehicles over because SUVs handle like trucks, not cars. The focus was changing driver behavior, particularly among younger male drivers. The SUUVEE campaign was to inform the public about four safety elements to help save lives:
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