Eugenia Sullivan Cooney (born July 27, 1994) is an American YouTuber and Internet personality. She was born in Massachusetts and is based in Greenwich, Connecticut and Los Angeles, California. She initially began livestreaming on broadcasting service YouNow, eventually creating her YouTube channel in 2011, which has garnered over 2 million subscribers. Known for her emo and gothic looks, Cooney's content mainly involves clothing hauls, beauty, cosplay and vlogs of her daily life. She also regularly livestreams on Twitch.