About: Favored placement

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Favored placement (also known as preferred placement) is the practice of preferentially listing search engine results for given sites. It is also known as pay for placement, but this term usually refers to advertisements that appear along with relevant search results while favored placement affects the order of actual search results. One of the earliest companies to use favored placement was Open Text Corporation for its Open Text Index search engine in 1996. However, the practice was met with complaints from consumers, and Open Text abandoned the idea within a few weeks.

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rdf:type	company yago:Abstraction100002137 yago:Code106355894 yago:CodingSystem106353757 yago:Communication100033020 yago:Program106568978 yago:WikicatInternetSearchEngines yago:Writing106359877 yago:WrittenCommunication106349220 yago:SearchEngine106578654 yago:Software106566077
rdfs:label	Favored placement (en)
rdfs:comment	Favored placement (also known as preferred placement) is the practice of preferentially listing search engine results for given sites. It is also known as pay for placement, but this term usually refers to advertisements that appear along with relevant search results while favored placement affects the order of actual search results. One of the earliest companies to use favored placement was Open Text Corporation for its Open Text Index search engine in 1996. However, the practice was met with complaints from consumers, and Open Text abandoned the idea within a few weeks. (en)
dcterms:subject	Internet search engines
Wikipage page ID	3469699 (xsd:integer)
Wikipage revision ID	1054551958 (xsd:integer)
Link from a Wikipage to another Wikipage	Pay for placement Open Text Corporation Google Google Finance Idealab Internet search engines Yahoo! Yahoo! Finance Yahoo! Search Marketing Overture Services, Inc.
sameAs	Favored placement Favored placement Favored placement Favored placement
dbp:wikiPageUsesTemplate	dbt:Compu-network-stub dbt:Reflist
has abstract	Favored placement (also known as preferred placement) is the practice of preferentially listing search engine results for given sites. It is also known as pay for placement, but this term usually refers to advertisements that appear along with relevant search results while favored placement affects the order of actual search results. One of the earliest companies to use favored placement was Open Text Corporation for its Open Text Index search engine in 1996. However, the practice was met with complaints from consumers, and Open Text abandoned the idea within a few weeks. In February 1998 GoTo.com, a project of Idealab, started using favored placement. The search engine ranked web sites depending on how much they are willing to pay to be listed at the top for a search term under a real-time competitive bidding process. Unlike Open Text, GoTo.com was more successful that after five months, more than a thousand sites were paying for favored placement. Yahoo! acquired GoTo.com (which was renamed Overture Services, Inc. at the time) and the service became Yahoo! Search Marketing. As part of the Google-AOL deal in 2005, Google agreed to give favored placement to content from AOL throughout its site. Benjamin Edelman, an assistant professor at Harvard Business School, claims that Google has "hard-coded" bias in the algorithm it employs to generate its OneBox results which are shown usually at the top when a query can be answered quickly or a direct link can be given. Edelman, states that in such cases, Google services such as Google Finance receive preferential listing over more popular finance sites such as Yahoo! Finance. However, Barry Schwartz, CEO of RustyBrick, points out that OneBox results are not organic and therefore should not been viewed as algorithmic. (en)
gold:hypernym	Practice
prov:wasDerivedFrom	wikipedia-en:Favored_placement?oldid=1054551958&ns=0
page length (characters) of wiki page	3105 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Favored_placement
is Link from a Wikipage to another Wikipage of	Pay for placement Paid inclusion Placement Baidu
is Wikipage disambiguates of	Placement
is foaf:primaryTopic of	wikipedia-en:Favored_placement

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