FLICK OFF (flick off) is a Canadian advertising campaign launched by Key Gordon Communications. It is a movement to fight climate change by getting Canadians to use less energy. Its sponsors include MuchMusic, Roots Canada, Environmental Defence Canada and the Government of Ontario. Some view this program as a continuation of the scrapped program One-Tonne Challenge in global perspective. The motivation for the campaign is both to reduce energy consumption for its own sake and also with the aim of reducing carbon emissions to ultimately combat global warming.
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