Fortunoff is a New York-based retailer of outdoor furniture and jewelry. The company started as a home, jewelry and furniture retailer founded in 1922 by Max and Clara Fortunoff. After being sold to private equity companies in 2005 and 2009, the company was re-purchased by the Fortunoff and Mayrock families, who have relaunched the outdoor furniture and jewelry categories. Fortunoff Fine Jewelry, licensed by Esther Fortunoff, operates a single store in Westbury, Long Island and online.