Francis Choi Chee-ming, GBS, JP (Chinese: 蔡志明; born 1945) is a Hong Kong businessman and billionaire. As of March 2022, his net worth is estimated at US$8.1 billion. Choi is the founder and chairman of Early Light International (Holdings) Ltd., the largest manufacturer of toys in the world. He is nicknamed "the King of Toys". Choi is self-made, having started his professional life as a toy salesman, and is ranked 11th on the Forbes list of Hong Kong's 50 richest people, and No.283 in the world in 2022.