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About: Frequency format hypothesis     Goto   Sponge   NotDistinct   Permalink

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Type: yago:Abstraction100002137yago:Communication100033020yago:Hypothesis107162545yago:Message106598915yago:Proposal107162194yago:WikicatHypothesesorganisation New Facet based on Instances of this Class

The frequency format hypothesis is the idea that the brain understands and processes information better when presented in frequency formats rather than a numerical or probability format. Thus according to the hypothesis, presenting information as 1 in 5 people rather than 20% leads to better comprehension. The idea was proposed by German scientist Gerd Gigerenzer, after compilation and comparison of data collected between 1976–1997.