The Friends of Coal Bowl is the name given to the Marshall–West Virginia football rivalry. It is an American college football rivalry game played by the Marshall Thundering Herd football team of Marshall University and the West Virginia Mountaineers football team of the West Virginia University. The game was sponsored by the Friends of Coal, a coal industry trade group. Planned to be a seven-year series, the Friends of Coal Bowl was organized by the West Virginia Coal Association at the urging of West Virginia Governor Joe Manchin.