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About: Front end innovation     Goto   Sponge   NotDistinct   Permalink

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Front End Innovation is the starting point where opportunities are identified and concepts are developed prior to entering the formal product development process. Innovation on the Front End is where exciting breakthroughs are created through a process that allows for creativity and value creation in a systematic manner different from the formal development process. Although less expensive than the later product development phases, Front End Innovation is vital; this is the point where decisions to invest resources are fundamentally made.