Gloria Ester “Loli” Villamayor Jara (born 10 April 1992) is a Paraguayan footballer who plays as a forward for Liga MX Femenil club Deportivo Toluca and the Paraguay women's national team. She previously played for Colo-Colo in the Chilean women's football championship. With Everton she was the top-scorer of the 2010 Copa Libertadores Femenina.