Hawaiian Tropic is an American brand of suntan lotion. Hawaiian Tropic was founded by Ron Rice in 1969. Rice became the largest private manufacturer of sun care products in the United States, until Hawaiian Tropic was acquired by Playtex Products, Inc. in May 2007. With Hawaiian Tropic and Playtex's other brand of sun care, Banana Boat, Playtex became the largest manufacturer of sun care products in the Western Hemisphere. Shortly after purchasing Hawaiian Tropic, Playtex Products was purchased by Energizer Holdings Inc. in a deal valued at $1.9 billion.