Hello Sunshine is an American media company founded by actress Reese Witherspoon and Strand Equity Founder and Managing Partner Seth Rodsky in 2016. Pacific Standard, the production company Witherspoon co-founded with Bruna Papandrea in 2012, is now a subsidiary of Hello Sunshine. On July 10, 2018, its co-owner AT&T through its communications division announced the launch of a Hello Sunshine-branded cable and satellite television channel, Hello Sunshine Channel, which will be focused on women similarly to the Oprah Winfrey Network.