Telephone numbers in the United Kingdom have a flexible structure that reflects their historical demands, starting from many independent companies through a nationalised near-monopoly, to a system that supports many different services, including cellular phones, which were not envisaged when the system was first built. Numbers evolved in a piecemeal fashion, with numbers initially allocated on an exchange-by-exchange basis for calls connected by manual operators. Subscriber numbers reflected demand in each area, with single digit telephone numbers in very rural areas and longer numbers in cities.