A Hollywood marriage originally meant a glamorous high society marriage between celebrities involved in the U.S. film industry, as "Hollywood" is a common metonymous term for that industry; such marriages are more commonly known as supercouples in modern parlance. However, the term has grown to also have strong negative connotations of a marriage that is of short duration and quickly ends in separation or divorce. The term developed the negative connotations fairly early; by the 1930s, a "Hollywood marriage" was a marriage both glamorous and short-lived.