Ideal TV (also called the TV Ideal or just Ideal) is a Brazilian broadcast television channel with 24 hours of programming dedicated to professional Brazilians. It made its first broadcast exclusively by subscription television on 1 October 2007, at 20:30. The channel closed on Monday, 20 July 2009. On 1 October 2013 the channel returned to broadcast television, replacing MTV Brasil, which was operated by Grupo Abril. The channel went on the air 00:01, replacing MTV Brasil which is now just called MTV, now operated by ViacomCBS.